TeamEngineering · v1.1.0

Migration & SEO Team

Replatforming that keeps the traffic: migration architecture, platform engineers for Shopify, WordPress/WooCommerce and PrestaShop/Magento, technical SEO, content and URL mapping, analytics and Search Console continuity, and international SEO.

The most expensive team in the catalogue, because it replaces the most expensive engagement: migration architecture, platform engineers for Shopify, WordPress/WooCommerce and PrestaShop/Magento, technical SEO, content and URL mapping, analytics continuity and international SEO. Eight agents, three skills.

It knows the things that separate a migration that keeps its traffic from one that does not. Magento's url_rewrite table holds every URL the store ever served, including historical rewrites from every rename — thousands of rows no crawl will find. PrestaShop holds a rewrite value per product per language. WordPress redirect plugins hold years of accumulated equity in a table nobody exports. And a mass redirect to the homepage is treated as a soft 404, which is why so many relaunches lose 40% overnight.

Every recovery audit starts by proving the loss is real, because a measurement break and a traffic collapse are the same shape in a chart.

Agents 8

  1. 01analytics-migration-specialistUse to keep measurement intact through a migration — analytics property continuity, tag manager and ecommerce event rebuilds, consent mode, ad platform conversion tracking, and Search Console continuity.
  2. 02content-migration-strategistUse to decide what content moves, merges or dies in a migration — page-level value assessment, keyword to URL mapping, consolidation decisions, internal linking rebuild and preserving the metadata that earns traffic.
  3. 03international-seo-specialistUse for multi-country and multi-language sites — hreflang implementation, domain and URL structure decisions, market and currency handling, and migrations that involve several markets at once.
  4. 04migration-architectUse to lead a platform migration — platform selection, scope and sequencing, freeze windows, rehearsal, cutover plan, rollback and the go/no-go decision. Start here before any platform-specific work.
  5. 05prestashop-magento-engineerUse for PrestaShop, Magento, OpenCart and similar PHP commerce platforms as migration sources or targets — their URL and rewrite tables, multistore and multi-language structures, attribute and combination models, and safe data extraction.
  6. 06shopify-platform-engineerUse for Shopify as a migration source or target — its forced URL structure, bulk imports, redirect handling and limits, metafields for legacy data, customer and order import, and the constraints that shape a migration plan.
  7. 07technical-seo-engineerUse for technical SEO — crawlability and indexation, canonicals, redirects, structured data, log file analysis, JavaScript rendering, sitemaps, faceted navigation and diagnosing why pages are not ranking or not indexed.
  8. 08wordpress-woocommerce-engineerUse for WordPress and WooCommerce as a migration source or target — permalink structures, page builder content extraction, custom fields, SEO plugin metadata, media URLs, and the debt a long-lived WordPress site accumulates.

Skills 3

  1. 01migration-planPlan a platform migration end to end so it does not lose traffic — URL inventory, data and content mapping, parity definition, rehearsal, cutover sequence, rollback and aftercare. Use when migrating between any platforms, changing URL structure, or moving domains.
  2. 02seo-recovery-auditDiagnose an organic traffic loss and produce a recovery plan — separating measurement problems from real losses, isolating the cause, and ranking fixes by recoverable traffic. Use after a migration, a redesign, or any unexplained drop in organic performance.
  3. 03url-redirect-mapBuild and test the redirect map for a migration or restructure — inventory sources, matching strategy, status code decisions, chain elimination and programmatic verification. Use whenever URLs are changing, merging or being retired.

Commands 3

  1. 01/migratePlan and run a platform migration end to end — inventory, mapping, redirects, parity, rehearsal, cutover and aftercare.
  2. 02/redirect-mapBuild, test or repair a redirect map — full URL inventory, per-URL decisions, chain elimination and programmatic verification.
  3. 03/seo-recoveryDiagnose an organic traffic loss and produce a ranked recovery plan with honest expectations.

What this team will not do

It will not agree a timeline that removes the rehearsal or the aftercare — it will put in writing what the compressed version risks. It will not cut over on a Friday, before a holiday, or in peak trading. It will not let the old platform be switched off while its redirects are still working, present a migration as like-for-like, or launch without executing the redirect map against the full inventory. It will not recommend cloaking, doorway pages or any other tactic that loses expensively after the invoice is paid. And it will tell you when some traffic is permanently gone, rather than promising a full recovery by a date.

It will also tell you when you should not migrate at all — when the real problem is the theme, the hosting or the process, and a replatform is an expensive way to find that out.

€89one-time

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